Currently serving as SVP, Marketing & Innovation at BIMM — a global creative and digital agency — I lead global growth strategy, market positioning and transformation across the business. I also sit on the Board of Directors of the American Marketing Association (Toronto Chapter) as VP, Programming & Innovation, shaping the future of marketing leadership and professional development in Canada’s most dynamic market. In parallel, I advise select clients through my consultancy, bringing the same enterprise rigour to organizations of any size.
Along the way, I’ve partnered with some of the world’s most recognized brands — Netflix, Google, Audi, Citibank, Four Seasons, Gatorade, HP, M&M’s, P&G, RBC, Unilever, and Destination Canada alongside impact-driven organizations like Movember, YLabs and the World Resources Institute — leading brand transformations, change management, digital innovation and revenue growth while cultivating high-performing, values-led teams.
As a fractional executive, I guide CEOs and leadership teams through moments of growth and change:
• Scaling go-to-market strategy and customer experience
• Strengthening customer and client partnerships to drive revenue and growth
• Designing marketing and organizational structures for impact
• Building the structures, teams, and culture that enable organizations to adapt and perform
• Coaching executives and teams to lead with clarity, purpose, and impact
I’m also an active executive advisor to early-stage startups including Forward Studio, FanDrop, Forest Carbon and Trade Tools, as well as more established companies like Engine Digital—helping leaders at every stage navigate growth and innovation.
I’ve helped three agencies earn Agency of the Year, led teams to 5x Cannes Lions, Effies, LIAAs and other top awards, and spoken at SXSW, Climate Week TO, Banff World Media Festival and VIFF. I also advise startups and social ventures through Rippleworks, Techstars, MLSE’s Future of Sports Lab, and TIFF’s Digital Advisory Board.
Core Strengths
• Fractional C-Suite & Advisory Leadership
• Client Strategy, Retention & Growth
• Brand & Digital Transformation
• Revenue Acceleration & Market Expansion
• Organizational Design & Team Coaching
• Purpose-Led Leadership & Storytelling
By night…I still organize Supper Clubs for innovators and advocate for live music through photojournalism with The Pop Break and my own blog at: @Roguemischief.blog
Board & Advisory Experience
I bring board-level perspective rooted in brand, digital transformation, and purpose-driven growth and am actively seeking Board of Director roles in technology, media, marketing services and the social impact sector.
Current and past board and advisory engagements include:
- Board of Directors, American Marketing Association — Toronto Chapter · VP, Programming & Innovation (Current)
- TIFF Digital Advisory Board (Former)
- TIFF ex-officio Board Member (Former)
- MLSE Future of Sports Lab
- Rippleworks – expert advisor to 250+ social ventures globally
- Techstars
- MaRS Discovery District
- Canadian Film Centre’s ideaBOOST Accelerator
- DMZ at Toronto Metropolitan University
For board inquiries, please connect on LinkedIn
Matt Di Paola - The Fractional CMO 