I help organizations scale, adapt, and thrive by bridging brand strategy, business growth, and client success. My career has been defined by building trusted partnerships with CEOs, founders, and leadership teams—guiding them through moments of transformation where brand, customer, and organizational strategy must align.
Along the way, I’ve partnered with some of the world’s most recognized brands — Netflix, Google, Audi, Four Seasons, HP, M&M’s, P&G, Unilever, Canadian Tourism, and the World Resource Institute — leading brand transformations, change management, digital innovation, and revenue growth while cultivating high-performing, values-led teams.
As a fractional executive, I guide CEOs and leadership teams through moments of growth and change:
• Scaling go-to-market strategy and customer experience
• Strengthening customer and client partnerships to drive revenue and growth
• Designing marketing and organizational structures for impact
• Building the structures, teams, and culture that enable organizations to adapt and perform
• Coaching executives and teams to lead with clarity, purpose, and impact
I’m also an active executive advisor to early-stage startups including Forward Studio, FanDrop, Nestabl, Forest Carbon, and Pace Generative, as well as more established companies like Engine Digital—helping leaders at every stage navigate growth and innovation.
I’ve helped three agencies earn Agency of the Year, led teams to Cannes Lions, Effies, LIAAs and other top awards, and spoken at SXSW, Banff World Media Festival, and VIFF. I also advise startups and social ventures through Rippleworks, Techstars, MLSE’s Future of Sports Lab, and TIFF’s Digital Advisory Board.
Core Strengths
• Fractional C-Suite & Advisory Leadership
• Client Strategy, Retention & Growth
• Brand & Digital Transformation
• Revenue Acceleration & Market Expansion
• Organizational Design & Team Coaching
• Purpose-Led Leadership & Storytelling
By night…I still organize Supper Clubs for innovators and advocate for live music through photojournalism with The Pop Break and my own blog at: @Roguemischief.blog
Matt Di Paola - The Fractional CMO 